This major focuses on students’ all-round development in moral, intellectual, physical and aesthetic aspects. It aims to cultivate students with good professional ethics and innovative spirit, who can become high-quality technical and skilled application talents with innovative consciousness and entrepreneurial ability, master the basic theory of modern e- commerce, have comprehensive professional ability of e- commerce, and be able to use various e- commerce platforms to engage in front- line work such as network marketing, customer service and shop operation.