This major aims at cultivating application-oriented talents with sound personality, good professional ethics and entrepreneurial consciousness for the design departments of advertising, internal enterprises and other industries. They have both scientific and humanistic literacy, familiar with the professional knowledge of software design application technology, with advertising design, corporate image design, book binding design, logo design, network animation design and other professional skills.

Compulsory courses include: sketch, color, three components, basic software design, front design and layout, advertising design, graphic typesetting software, packaging design, book binding design, network animation design, display design, art design training.

Main employment fields: advertising design company, advertising production company, packaging design company, corporate image design company, wedding photography graphic post production and planning company, web design and production company, etc.