This major aims to cultivate application-oriented compound talents with sound personality and good professional ethics who are oriented to the needs of film and television advertising planning, shooting, editing, production, release, management and service necessary for front-line. They not only have scientific and humanistic qualities, but also are familiar with the basic knowledge of film and television advertising. They have professional skills in film and television pre-planning, script and shooting script creation, pre-photography and camera, post-editing, post-special effects, column packaging, independent short advertising production and other professional skills.  

Compulsory courses include: sketch, color, film and television plane software, photography and video, non-linear editing, post synthesis and special effects production, film and television short film creation(I), film and television short film creation(II), film and television script creation, film and television audition speech, film and television appreciation and analysis.

Main employment fields: TV stations at all levels, new media companies, we media companies, film and television advertising companies, film and television animation companies, film and television media companies, TV and film production companies, newspapers and magazines, network animation companies, professional photography companies, interactive multimedia companies, etc.